Privacy Policy

1. Data Controller

Freshbet acts as the data controller for all personal information collected through our services. We are responsible for ensuring that your data is processed lawfully, fairly, and transparently. If you have questions about how we handle your information, you may contact our Data Protection Officer directly through the support channels available in your account settings.

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2. Information We Collect

We collect personal data through various interactions with our services. The categories of information gathered include:

• Identity data: full name, date of birth, username
• Contact data: email address, phone number, residential address
• Financial data: payment method details, transaction history, deposit and withdrawal records
• Technical data: IP address, browser type, device identifiers, login timestamps
• Usage data: pages visited, session duration, game history
• Verification data: copies of government-issued identification documents, proof of address, source of funds documentation

Some data is provided directly by you during registration or verification. Other data is collected automatically as you interact with our website.

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3. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual necessity: to fulfil our obligations under the user agreement, including account management and payment processing
• Legal obligation: to comply with Anti-Money Laundering (AML) regulations, Know Your Customer (KYC) requirements, and licensing conditions set by the UK Gambling Commission
• Legitimate interests: to prevent fraud, maintain platform security, and improve service quality
• Consent: for specific marketing communications, where you have explicitly opted in

Where we rely on consent, you retain the right to withdraw it at any time without affecting the lawfulness of prior processing.

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4. How We Use Your Data

Your personal information is used for clearly defined purposes:

• Verifying your identity and age before account activation
• Processing deposits, withdrawals, and payment reconciliation
• Detecting and preventing fraudulent activity or money laundering
• Responding to customer support enquiries
• Sending transactional communications related to your account
• Complying with regulatory reporting requirements
• Conducting responsible gambling assessments

We do not sell your personal data to third parties for their own commercial purposes.

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5. Data Sharing and Third Parties

In certain circumstances, we share personal data with trusted third parties. These include:

• Payment processors handling transaction verification and fund transfers
• Identity verification providers conducting KYC and AML checks
• Regulatory authorities, including the UK Gambling Commission, where required by law
• IT service providers supporting infrastructure, hosting, and security systems
• Fraud prevention agencies assessing transactional risk

All third parties are contractually required to process your data only for the purposes we specify and in compliance with applicable data protection law.

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6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Specific retention periods include:

• Account and transaction records: a minimum of 5 years following account closure, as required under UK AML legislation
• Identity verification documents: retained for the duration of the account relationship plus 5 years
• Marketing consent records: retained until consent is withdrawn, plus a reasonable administrative period

Once data is no longer required, it is securely deleted or anonymised.

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7. Your Rights

Under UK GDPR, you hold the following rights regarding your personal data:

• Right of access – to receive a copy of the data we hold about you
• Right to rectification – to correct inaccurate or incomplete information
• Right to erasure – to request deletion, subject to legal retention obligations
• Right to restriction – to limit processing in specific circumstances
• Right to data portability – to receive your data in a structured, machine-readable format
• Right to object – to processing based on legitimate interests or for direct marketing

To exercise any of these rights, submit a written request through your account or our support channels. We will respond within 30 days.

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8. Cookies

Freshbet uses cookies and similar tracking technologies to maintain session security, analyse usage patterns, and personalise certain features. A separate Cookie Policy, accessible on our website, provides full detail on the types of cookies used and how to manage your preferences.

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9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or regulatory requirements. The date of the most recent revision appears at the top of this document. Continued use of our services following any update constitutes acceptance of the revised terms.

Last updated: January 2026