Responsible Gaming

At Freshbet, we recognise that gambling carries inherent risks. This page sets out the measures, tools, and obligations that apply to all registered players, as well as the responsibilities we hold as a licensed operator in the United Kingdom.

1. Our Commitment to Player Protection

Freshbet operates under a licence issued by the UK Gambling Commission (UKGC). Compliance with the Commission's social responsibility requirements is not optional — it is a condition of that licence and a standard we uphold in day-to-day operations.

Problem gambling affects a measurable proportion of the adult population. According to data published by the Gambling Commission, approximately 0.3% of adults in Great Britain meet the clinical criteria for problem gambling, with a further 1.8% classified as at-risk gamblers. Freshbet's player protection framework is designed to address these realities directly.

2. Player Responsibility

All registered users are expected to:

  • Gamble only with money they can afford to lose
  • Set personal limits before beginning any session
  • Avoid chasing losses
  • Refrain from gambling under the influence of alcohol or other substances
  • Treat gambling as entertainment, not as a source of income

Players who become aware that their gambling is causing financial, psychological, or social harm are encouraged to use the self-management tools described in Section 3 without delay.

3. Self-Management Tools

Freshbet provides a range of account-level controls that players can activate at any time through their account settings. These tools take effect immediately or within the timeframe specified below.

3.1 Deposit Limits

Players may set daily, weekly, or monthly deposit limits. Reductions to existing limits apply immediately. Increases to limits are subject to a 24-hour cooling-off period before taking effect.

3.2 Loss Limits

A loss limit caps the total amount a player can lose within a defined period. Once the limit is reached, further wagering is suspended until the period resets.

3.3 Wager Limits

Wager limits restrict the total value of bets placed within a given timeframe, independent of wins or losses.

3.4 Session Time Limits

Players may set a maximum duration for any single gambling session. An in-session alert is displayed when 75% of the allocated time has elapsed.

3.5 Reality Checks

Automated notifications can be scheduled at fixed intervals — for example, every 30 minutes — reminding the player of the time elapsed and the net position of their account during that session.

3.6 Cool-Off Period

A cool-off period temporarily restricts access to gambling activity for a minimum of 24 hours up to a maximum of 6 weeks. During this period, marketing communications from Freshbet are suspended.

3.7 Self-Exclusion

Players who require a longer break may request self-exclusion for periods of 6 months, 1 year, 2 years, 3 years, or indefinitely. Self-exclusion requests are processed within 24 hours and cannot be reversed before the chosen period expires.

Freshbet is registered with GAMSTOP, the UK's national self-exclusion scheme. Activating GAMSTOP self-exclusion extends restrictions across all UKGC-licensed operators simultaneously.

4. Identification of At-Risk Behaviour

Freshbet monitors account activity for indicators associated with harmful gambling patterns. These include:

  • Rapid escalation of deposit frequency or amounts
  • Extended uninterrupted play sessions
  • Repeated attempts to reverse withdrawal requests
  • Significant changes in betting patterns following a loss

Where such patterns are identified, Freshbet may contact the player directly, restrict certain account features, or require completion of an affordability check before further activity is permitted.

5. Protection of Minors

Freshbet does not accept registrations from individuals under the age of 18. Age verification is conducted as part of the account registration process and, where required, at subsequent stages of account activity.

Players with children in the household are advised to use third-party parental control software to prevent access to gambling websites.

6. Support Organisations

If you are concerned about your own gambling or that of someone close to you, independent support is available from the following UK organisations:

  • GamCare — National Problem Gambling Helpline: 0808 8020 133 (free, 24/7)
  • Gamblers Anonymous UK
  • BeGambleAware
  • Gordon Moody Association

These organisations provide confidential advice, counselling, and treatment referral at no cost.

7. Contact and Escalation

To activate any of the tools described in this document, log in to your Freshbet account and navigate to the Responsible Gaming section. If you require assistance activating restrictions or have concerns that are not resolved through self-service, contact Freshbet's customer support team directly. Requests related to self-exclusion or account closure are treated as a priority and are not subject to standard response time queues.